Let’s be honest…did you start your coaching business to be a content creator/graphic designer/photographer?
I did not.
When I started my business my goal was solely to help people and having to market and advertise on social media was an absolute chore. But I knew I needed to do something to “get my business” out there.
So I started posting on social media, like constantly. Recording reels, taking pics during dinner with my family, writing thought provoking captions, all of the things.
It was exhausting. Ever been there?
As a busy mom of 4, all of that constant posting left me feeling overwhelmed, burnt out and still broke!
Then I discovered the power of selling one-to-many using a simple virtual event.
It totally changed my business and finally got me off the content creation hamster wheel! So if you don’t exactly know how you can use a virtual event in your business, let’s talk about.
There are a lot of things that fall under the category of a virtual event. The most common is a webinar. Webinars are live, interactive online events, usually less than 2 hours, where you get to share your knowledge with an engaged audience.
As a coach, it’s essential to connect with your target audience if you want to have a profitable business.
No matter what your price point is, a webinar is the absolute best way to do that. Hosting a webinar makes it super easy to connect with potential clients en masse and showcase your expertise.
Here are just a few reasons why webinars are the best tool to get more clients and exponentially grow your coaching business:
1. You get in front of those most interested in your offer
Hosting a webinar places you right in front of an audience who has raised their hand to work with you. Instead of posting content where only a very small percentage of your followers on social media will see it, a webinar allows you to share your offer with an interested audience.
Having a virtual room full of interested prospects dramatically increases the likelihood of making sales.
2. You generate leads
Probably the best thing about webinars is that it’s a powerful lead generation tool for your business. Many times, your prospect may not be ready to work with you the first time they see your online presence.
Collecting email addresses and contact information from those registering for the webinar allows you to follow up with them at a later time. Having an email list of leads that you can nurture and convert into paying clients can dramatically boost your bottom line.
3. You provide value to your audience
Webinars allow you to offer tremendous value to your audience without requiring a significant investment on their part. By providing valuable information to help your audience achieve their goals, you build trust with potential clients and give them a sample of what it’s like to work with you in your program or service.
4. You establish yourself as an expert
Webinars provide an opportunity for you to showcase your expertise and establish yourself as a thought leader in your industry. By creating valuable content and answering questions from participants, you position yourself as the go-to resource for those seeking advice and guidance. This helps increase your credibility and attract more clients who are looking for the service you provide.
5. You get to connect with potential clients
Webinars provide a unique opportunity to build relationships with your audience in a way that’s more personal than just posting content on social media. By interacting with your audience in real-time, you create a sense of community and establish rapport with potential clients.
This connection with you increases your potential client’s feelings of trust for you and your business and often leads to a purchase or commitment to work with you.
In conclusion, webinars are a powerful tool for any coaching business. They allow you to connect with potential clients, showcase your expertise, offer value to your audience and generate highly targeted leads.
Whether you’re just starting out or looking to take your coaching business to the next level, hosting a webinar can have a radical impact on your business!
If you’d like to learn more about hosting your own simple webinar, click HERE to download The Profitable Webinar Checklist.
