I heard a coach say once that she was super proud that she only used organic media to grow her platform.
I do think that’s something to be proud of, but not for the reason you may think. It takes a tremendous amount of effort to grow your platform on social media. For many coaches and consultants, it takes many months and sometimes years of consistent posting to grow an audience organically.
While that’s a noble achievement, in this era of cheap and easily accessible advertising, it’s largely unnecessary. Most 6, 7 or 8 figure earners use paid advertising so if that’s your goal, it’s a bit of a no brainer.
The reality is that as a business owner, paid advertising is essential to grow your business. There are a lot of options for paid ads, Facebook being the cheapest and most popular. In this post, we’ll explore how it can help you and why it’s necessary for long-term growth in your business.
- Reach a large audience
Facebook is a big social media platform, with over 2.7 billion people using it every month. By using Facebook Ads, you can reach a lot of potential clients.
Facebook Ads allows you to show your ads to specific groups of people, based on not only demographics, but psychographics as well such as hobbies, preferences and interests.
This makes it easy for you to target people who are actually interested in your product or service.
- Build brand awareness
Facebook Ads can help you introduce your business to new potential clients and make them familiar with your brand. Seeing your ad when scrolling through social media, helps keep you “top of mind” when they’re ready to make a purchase.
When people see your brand often, they are more likely to remember it and consider it when they’re looking for your product or service.
- Drive traffic to your website
Facebook Ads can help you send people to your website. By creating ads that highlight your products or services and linking to the relevant pages on your website, you can encourage people to learn more about what you have to offer and take action by making a purchase or contacting you for more information.
- Generate leads and sales
The goal of any advertising campaign is to generate leads and sales. With Facebook Ads, you can create ads that are designed to drive conversions, whether that means signing up for your email list, booking a call, or making a purchase.
By tracking your results and adjusting your ads as necessary, you can optimize your campaigns to get the best possible results with the lowest possible investment.
- Cost-effective advertising
Facebook Ads can be very cost-effective compared to other forms of advertising. Because Facebook Ads are highly targeted, you can reach your ideal audience without wasting money on people who are unlikely to be interested in your product or service.
Additionally, Facebook Ads allow you to set your own budget, so you can start small and scale up as you see results.
- Detailed analytics and insights
Facebook Ads provides detailed analytics and insights that allow you to track the success of your campaigns and make data-driven decisions. You can see how many people have seen your ads, how many have clicked on them, and how many have taken the desired action.
By using this information to optimize your campaigns, you can continually improve your results and grow your business over time.
One of the biggest advantages of Facebook ads is that they allow businesses to target their audience in a way that is not possible with social media, making Facebook ads a much more effective way of reaching out to your target audience.
Additionally, Facebook ads provide businesses with the ability to retarget their audience. Retargeting is the process of showing ads to people who have already interacted with your brand in some way.
Many times people will see your content or visit your site and get side tracked or plan to come back at another time and end up forgetting to do so. Using retargeting ads, you can remind them of your brand and encourage them to come back to make a purchase.
According to a study by Hootsuite, Facebook ads have an average click-through rate (CTR) of 1.5%. This may not sound like a lot, but when you consider the number of people who use Facebook, even a small CTR can lead to significant traffic to your website.
Furthermore, Facebook ads have an average conversion rate of 9.21%, which is significantly higher than other social media platforms.
Another study by Hubspot found that businesses that advertised on Facebook saw a 40% increase in traffic to their website. Furthermore, 65% of Facebook users who clicked on an ad went on to visit the advertiser’s website.
These statistics highlight the effectiveness of Facebook ads and why they’re necessary for the long-term growth of your business.
In conclusion, Facebook ads provide businesses with a platform to reach out to a massive audience, optimize their efforts over time and target their ads in a way that posting on social media cannot. So if you’re not yet using paid advertising, it’s time to to learn how.
