Can you finish this childhood phrase – sticks and stones may break my bones but…
Children learn at a young age that words matter. You don’t call people names because it can be hurtful. You don’t say bad words in school, especially when the teacher is around.
If you don’t know it, it ends with… names will never hurt me.
Well in the adult world of business, words still matter. And not choosing the right words could mean the loss of thousands of dollars in revenue for your business.
People are busier than ever. In this age of instant gratification, it’s hard to grab a reader’s attention and hold it for any length of time. So it’s critical for you to use words that will engage your audience. A skilled copywriter can help.
What is Copywriting?
Copywriting at its core is about solving problems. Your ideal customer has a problem, and your product or service is the best solution. Effective copywriting uses text to communicate your solution in a powerful and persuasive way. The text, also known as copy, in your web content and marketing materials is written to influence your client to take some kind of action like clicking a link, making a purchase or signing up for a newsletter.
What Is A Copywriter?
Simply put, a copywriter is a writer who can help you communicate effectively with your target audience. A copywriter uses market research to help you identify your ideal client’s pain points and then writes content that lets the client know that you have the answer to their problem.
What Can A Copywriter Do?
A copywriter can help your business create powerful and compelling content in many different forms.
- Web content – The content on your website conveys who you are and is oftentimes a client’s first interaction with your brand. A copywriter can create engaging content to help you accomplish your business goals.
- Email sequences – A copywriter can carefully craft emails to communicate product launches and updates to your subscribers. These targeted emails motivate your client to revisit your site and take action.
- Blog posts – Written by a skilled copywriter on a topic of interest to your clients, blog posts can expand your reach to a broader audience.
- Social media – Copywriters can engage with your social media followers and write content to keep your business relevant and at the forefront of your clients’ mind.
A copywriter’s research skills and knowledge of psychological motivators can help you provide an experience in which your customer feels seen, heard and understood.
Copywriters Can Help You
Marketing materials written by copywriters are everywhere from Nike (“Just do it”) to milk (“Got Milk”). Successful businesses have all used copywriters to promote their brand and reach their clients.
The copy you use could be the difference between your success or failure as a business owner.
