Coaches and consultants are experts at helping clients achieve their goals, but when it comes to marketing their own services on social media, they often make critical mistakes that undermine their success. In this blog post, we’ll explore the 7 biggest mistakes coaches and consultants make when marketing their offer on social media, and why it’s not the best way to market their services.
Mistake #1: Not targeting the right audience
Another common mistake is not targeting the right audience on social media. It’s important to understand who your ideal clients are and where they spend their time online. For example, if you’re targeting professionals, LinkedIn may be a better platform than Instagram.
Mistake #2: Not providing transformational content
Social media users are looking for something to make them stop the scroll, not just information. The content you share with your audience should help them pinpoint issues they need help with and help them see why they need your help.
Coaches and consultants who don’t provide thought-provoking content risk getting buried, ignored and losing potential clients. In fact, 41% of social media users say they would unfollow a brand that doesn’t provide relevant content.
So, if your content sounds like just another source of information you’ll end up being just “another” source of information.
Mistake #3: Not engaging with followers
After spending hours creating and posting content, it’s the “social” in social media that often gets neglected.
Engaging with followers is an important part of building relationships on social media. If you don’t engage with your followers, potential clients may see you as unapproachable or disinterested. In fact, 56% of consumers say they feel a stronger connection with brands that show a personal interest in them.
Mistake #4: Ignoring analytics
Analytics are a powerful tool for understanding what’s working and what’s not. It’s difficult to track your progress on social media other than looking at engagement and follows which oftentimes doesn’t translate to increased revenue. Coaches and consultants who don’t pay attention to their analytics risk wasting time and resources on ineffective marketing strategies.
Mistake #5: Not using paid advertising
Paid advertising is a powerful way to reach a targeted audience on social media. If you haven’t learned how to use paid advertising you’re limiting your reach and missing out on potential clients.
Mistake #6: Under-promoting services on social media
Many coaches and consultants make the mistake of under promoting their services on their social media platforms. They post educational and engaging content but rarely post about what they do or how they can help. According to a study by Forrester, Instagram users only see about 10% of the content from the accounts they follow in their feeds. This means that if a user follows 100 people, they may only see the content from about 10 of those accounts. While it’s important to build relationships with those who consume your content, not including content about your service often enough leads to missed opportunities for potential clients.
Mistake #7: Not diversifying marketing strategies
Relying solely on social media for marketing is a mistake. You have to diversify your marketing strategies if you want to reach a wider audience and increase brand awareness. In fact, 75% of marketers say they use more than one platform to market their services.
Social media can be a valuable tool but it definitely has some significant challenges when it comes to getting clients. In contrast, hosting a virtual event is a much better alternative for coaches and consultants. Virtual events, such as webinars or online workshops, provide a number of benefits over social media marketing.
First, virtual events allow coaches and consultants to showcase their expertise in a more personal and engaging way. By hosting a webinar or online workshop, coaches and consultants can provide valuable content and build relationships with potential clients.
Second, virtual events provide an opportunity to reach a wider audience. Unlike social media, where algorithms can limit reach, virtual events can be promoted to a targeted audience through email marketing or cheap paid ads.
Third, virtual events provide valuable analytics that can be used to improve marketing strategies. By tracking attendance and engagement, coaches and consultants can understand what’s working and what’s not and make adjustments accordingly.
Finally, virtual events provide an opportunity to generate leads and sales in a more targeted and effective way. By providing valuable content and building relationships with potential clients, coaches and consultants can convert leads into sales more easily.
In conclusion, when used correctly social media can be a tool in your marketing strategy. Hosting a virtual event, such as a webinar or online workshop, may be a more effective and valuable alternative.
